Social Media - eCommerce - User Experience - Analytics var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-29156471-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();Tumblr (3.0; @kevinjamesfowler)http://kevinjamesfowler.com/<img src="http://30.media.tumblr.com/tumblr_l5ltc9x3JJ1qbir8yo1_r2_250.jpg"/><br/><br/><p>Hi, my name is Kevin Fowler. I am an eCommerce and social media strategist with six years of success in fast-paced, competitive verticals. </p> <p>I previously: Developed and implemented multi-channel strategies to drive business and improve customer experience as the Director of eCommerce for <a href="http://www.karmaloop.com/">Karmaloop</a>, an Internet Retailer 500 company. I worked closely with the IT department to facilitate feature development and vendor integration. </p> <ul><li><a href="http://www.internetretailer.com/2011/11/29/cyber-monday-spending-jumps-33">Read an article in which I spoke with Internet Retailer about Karmaloop’s Black Friday/Cyber Monday Performance</a></li> </ul><p>I before that I: Developed and implemented social media strategy, ran the social media program, managed <a href="http://myworld.ebay.com/i800myseats">social marketplace</a> operations, co-managed PPC, administered online customer support, and leveraged SEO solutions as the Director of Social Media at <a href="http://www.aceticket.com">Ace Ticket</a> in Boston, MA.</p> <ul><li><a href="http://www.boston.com/business/technology/articles/2010/04/12/tweets_are_the_newest_business_tool__seriously/">Read a Boston.com article featuring quotes from Hubspot’s Mike Volpe, Vistaprint’s Jeff Esposito, and myself regarding the use of Twitter for business.</a></li> </ul><p>A long time ago I: edited, formatted, and published service publications for an international automobile company. QA’ed and distributed live content for a network of 5,000 dealerships, as well as the monthly physical disc version of the software. Functioned as a contact point between QA team and management.</p> <p>I studied at: Emmanuel College in Boston, with a major in Digital Media In Communication.  I co-founded the school’s independent school news blog and radio station, as well as other social initiatives.</p> <p>Some Additional Core Skills: </p> <ul><li>SEO optimization, e-mail marketing, link building, domain registration & management, content management, A/B testing, vendor outreach & relations</li> </ul><p>Platforms and Frameworks I’ve Worked With:</p> <ul><li>Google and other web analytics (including API integration), Facebook/Twitter Insights & Ads, Youtube Partners & Insights, Google AdWords & other PPC solutions, social CRM platforms, blogging frameworks (Wordpress, Blogger, etc), affiliate marketing partners (CJ, LinkShare, GAN), .net MVC 3, PHP (including CakePHP), HTML5 & microformatting</li> </ul><p>Connect with me:</p> <p><a href="http://twitter.com/kevinjfowler">Twitter</a></p> <p><a href="http://www.linkedin.com/in/kfowler">Linkedin</a></p> <p><a href="https://docs.google.com/document/d/10UjdkihfCf8uggGw7qcihwR5Qk-Q02u-CHrb5hXj3e8/edit">My Resume </a></p> <p>References available upon request</p>http://kevinjamesfowler.com/post/815385227http://kevinjamesfowler.com/post/815385227Wed, 15 Feb 2012 13:04:00 -0500