Kevin James Fowler

Social Media - eCommerce - User Experience - Analytics
Wednesday, February 15
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Hi, my name is Kevin Fowler. I am an eCommerce and social media strategist with six years of success in fast-paced, competitive verticals.  I previously: Developed and implemented multi-channel strategies to drive business and improve customer experience as the Director of eCommerce for Karmaloop, an Internet Retailer 500 company. I worked closely with the IT department to facilitate feature development and vendor integration.  Read an article in which I spoke with Internet Retailer about Karmaloop’s Black Friday/Cyber Monday Performance I before that I: Developed and implemented social media strategy, ran the social media program, managed social marketplace operations, co-managed PPC, administered online customer support, and leveraged SEO solutions as the Director of Social Media at Ace Ticket in Boston, MA. Read a Boston.com article featuring quotes from Hubspot’s Mike Volpe, Vistaprint’s Jeff Esposito, and myself regarding the use of Twitter for business. A long time ago I: edited, formatted, and published service publications for an international automobile company. QA’ed and distributed live content for a network of 5,000 dealerships, as well as the monthly physical disc version of the software. Functioned as a contact point between QA team and management. I studied at: Emmanuel College in Boston, with a major in Digital Media In Communication.  I co-founded the school’s independent school news blog and radio station, as well as other social initiatives. Some Additional Core Skills:  SEO optimization, e-mail marketing, link building, domain registration & management, content management, A/B testing, vendor outreach & relations Platforms and Frameworks I’ve Worked With: Google and other web analytics (including API integration), Facebook/Twitter Insights & Ads, Youtube Partners & Insights, Google AdWords & other PPC solutions, social CRM platforms, blogging frameworks (Wordpress, Blogger, etc), affiliate marketing partners (CJ, LinkShare, GAN), .net MVC 3, PHP (including CakePHP), HTML5 & microformatting Connect with me: Twitter Linkedin My Resume References available upon request

Hi, my name is Kevin Fowler. I am an eCommerce and social media strategist with six years of success in fast-paced, competitive verticals. 

I previously: Developed and implemented multi-channel strategies to drive business and improve customer experience as the Director of eCommerce for Karmaloop, an Internet Retailer 500 company. I worked closely with the IT department to facilitate feature development and vendor integration. 

I before that I: Developed and implemented social media strategy, ran the social media program, managed social marketplace operations, co-managed PPC, administered online customer support, and leveraged SEO solutions as the Director of Social Media at Ace Ticket in Boston, MA.

A long time ago I: edited, formatted, and published service publications for an international automobile company. QA’ed and distributed live content for a network of 5,000 dealerships, as well as the monthly physical disc version of the software. Functioned as a contact point between QA team and management.

I studied at: Emmanuel College in Boston, with a major in Digital Media In Communication.  I co-founded the school’s independent school news blog and radio station, as well as other social initiatives.

Some Additional Core Skills: 

  • SEO optimization, e-mail marketing, link building, domain registration & management, content management, A/B testing, vendor outreach & relations

Platforms and Frameworks I’ve Worked With:

  • Google and other web analytics (including API integration), Facebook/Twitter Insights & Ads, Youtube Partners & Insights, Google AdWords & other PPC solutions, social CRM platforms, blogging frameworks (Wordpress, Blogger, etc), affiliate marketing partners (CJ, LinkShare, GAN), .net MVC 3, PHP (including CakePHP), HTML5 & microformatting

Connect with me:

Twitter

Linkedin

My Resume

References available upon request